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Masters Program in Digital Marketing

Live classes | 16 Weeks | Certificate Course

( 4.9/5 )
LIVE Digital Marketing online course covering Digital Marketing Strategy, SEO, Content Marketing, Social Media Strategy, Market Research & many more
  • Delivered by Global Experts

  • 100+ hrs of LIVE Classes

  • 10+ Real-World Projects

  • 20+ Tools hands-on experience

  • 1-on-1 Mentorship

  • Focus on Soft Skills

Learner Speak
Akilan N Bharati
BSc | Planning for MS in Digital Marketing

Top companies partner with AntWak for their Hiring needs

Learner - friendly Payment Options

Pay After Placement
Rs. 49,999/-(incl. GST)  
Upfront Fee+15% of CTC for 15 months
Pay after you get a Job
EMI options available

Know Your Instructors

We have handpicked the best Digital Marketing professionals to deliver the program

Balaji Venkataswamy

Founder & CEO
SKY10 Consulting
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Ishan Gupta

Program Manager
Google | Tesco | Mu Sigma | Infosys
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Dipashree Das

Senior Marketer, Global OTT Content Platform
Ex- Singtel I Ex -NDTV | Ex-Unilever
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Charit Anchan

Digital Marketing Manager
Amazon Prime Video |
Eureka Supplements I IFB Industries
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Master key tools

What you will learn?

Foundation of Marketing
Week 1 - 2
Concepts you will learn
  • Marketing - Overview and its importance for business
  • Understanding your consumer
  • Defining your Brand Purpose
  • Performing an Environmental Analysis
  • Leveraging your Marketing Ecosystem
Learning Outcome
Class 1

Quiz

Case Study

Class Participation

After this class, you will be able to
  • Understand the need for digital marketing in the modern age and how it is evolving
  • Know how to select audience for your business
  • Define & establish your Brand purpose
  • Perform Environmental analysis and understand your competitors
  • Leverage your Marketing Ecosystem and promote your Brand like a pro
Project
In this project you will:
  • Create a Marketing Communication brief for an upcoming B2C company
  • Define your audience, create brand positioning, perform environmental analysis, choose platforms and articulate campaign success
WoW Factor
Class will be conducted by an expert having 16+ years of experience in Marketing who’s passionate about innovation, excited by data science and the intersection of technology & marketing.
Master must-know frameworks of Marketing and know how to create a Marketing Communication brief from scratch
Search Engine Optimization (SEO)
Week 2 - 3
Concepts you will learn
Importance of SEO for Businesses
    Working of Search engine
    • Crawling, Indexing & Ranking
    • Information Architecture
    • Sitemaps, robots.txt and other directives
    • Page Rank Algorithm
    • Ranking Factors
    • Evolution of SERP
    Keyword Research
    • Importance of Keyword Research
    • Head vs Tail; Types of Keywords
    • Keyword Research Tools
    • Grouping Keywords
    • Competitive Intelligence
    Types of SEO
    • On-Page SEO
    • Off-Page SEO
    • Technical SEO
    • White Hat vs Black Hat vs Grey Hat SEO
    • Local SEO
    • Video SEO
    • Image SEO
    • International SEO
    Measuring SEO effectiveness
    • Setting realistic goals
    • Common SEO Metrics
    • Website Audit
    Integrating SEO with Other Disciplines
    • SEO & Content
    • SEO & Analytics
    • SEO & Mobile
    Algorithm Updates and SEO Changes
      Evolution of Google Algorithm
        App Store Optimization (ASO)
        • Introduction and Importance of ASO
        • Keyword Research for ASO
        • ASO Techniques & Strategies
        • Google Play vs App Store
        Learning Outcome
        Class 1

        Quiz

        Case Study

        Class Participation

        After this class, you will:
        • Discover how search engines work & know about Crawling,Indexing and Ranking
        • Understand different directives like Sitemaps, robots.txt
        • Know about different page ranking algorithms and ranking factors
        • Be able to Optimize & Plan strategies to achieve a higher rank of your Website in major search engines Class Participation
        • Know about different types of keywords (Head vs Tail) and when to use what Class Participation
        • Be able to Group/cluster your Keywords
        • Be able to find out what keywords your competitors are use it to make your marketing campaign more effective
        Class 2

        Quiz

        Case Study

        Class Participation

        After this class, you will be able to:
        • Understand different types of SEO and their importance
        • Use common SEO Metrics and track SEO performance
        • Conduct a website audit
        • Integrate SEO with Other Disciplines like content, analytics and mobile
        • Keep up Google Algorithm Updates and know how SEO needs to be changed on day to day basis
        Class 3

        Quiz

        Case Study

        Class Participation

        After this class, you will be able to:
        • Understand how App Store Optimization (ASO) works
        • Research Keywords for your ASO
        • Know how ASO works in Google Play vs App Store
        • Use interesting tools like AHERFs, Screaming Frog, LSI Graph and other google tools Class Participation
        Tools you will master
        • AHREFs- All-in-one SEO Toolset for better ranking
        • Screaming Frog- Website crawler that helps improve onsite SEO, by extracting data & auditing for common SEO issues
        • Ubersuggest - Specializes in generating new keyword ideas, tracking the complete website data such as On-page, Off-page & Technical SEO data
        • Apptweak - Helps to perform App Store Optimization (ASO)
        • Google PageSpeed - PSI provides both lab and field data about a page & provides suggestions on how that page may be improved
        • Used to test how easily a visitor can use your page on a mobile device
        • seobility - Tests your website's search engine optimization and provides valuable tips for better website optimization and higher rankings
        Project
        In this project you will:
        • Perform a detail audit for on-page, technical, off-page for website, and ASO for app of an e-commerce company and come up with inferences, areas of improvements & action plan
        • Use SEO tools like AHREFs, Screaming Frog and LSI Graph for this project
        WoW Factor
        Class will be conducted by an expert with 10+ years of experience in SEO, SEM/PPC, Social Media Marketing, Content Marketing & Web/Data Analytics in both B2B and B2C industries
        Create & execute an overall SEO campaign for your website/mobile and use common SEO Metrics and track performance
        Search Engine Marketing (SEM)
        Week 3 - 4
        Concepts you will learn
        Google Ads- Remarketing
        • Introduction & Importance
        • Setting up Remarketing campaign
        • Optimization tips for Remarketing
        • Dynamic Remarketing
        Learning Outcome
        Class 1

        Quiz

        Case Study

        Class Participation

        After this class, you will be able to:
        • Understand SEM components like Keywords, Ad Copies, Landing Pages and Ad Extension
        • Optimize your Search Engine Marketing performance
        • Create Google Search Ads account and track & optimize its performance
        Class 2

        Quiz

        Case Study

        Class Participation

        After this class, you will be able to
        • Create Google Search Ads account and track & optimize its performance
        • Set up remarketing campaign and track & optimize its performance
        Tools you will master
        • Google ADs - Platform where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users
        Project
        In this project you will:
        • Execute a LIVE Google Ads campaign (search/display Ads) for Lead Generation for an upcoming Fintech Company
        WoW Factor
        Class will be conducted by an expert who has developed digital marketing solutions for large media and entertainment advertisers in India handling a $160M portfolio
        Run paid marketing campaigns using Google Ads (Search & Display) and track campaign performance
        Social Media Marketing
        Week 4 - 5
        Concepts you will learn
        Importance of Social Media Marketing( SMM)
          Elements of Social Media Marketing(SMM) Plan:
          • Objective
          • Platform Objective fit
          • Consumer/ Audience understanding
          • Social Listening & ORM
          • Knowing your existing audience
          • Competition Research
          • Social Media Content
          • Content Calendar
          Reaching Audience
          • Organic and Paid Outreach
          • Role of the Algorithms
          Paid Activations
          • Advertising
          • Objectives
          • Commonly used Ad formats
          • A/B testing
          • Targeting Options
          • Retargeting
          • Metrics
          • Tracking & Attribution
          • Influencer Collaborations
          • Content Collaborations
          • Emergence of the Vernacular
          • Network Collaborations - Memes, Contests, Hybrids
          • Campaign Optimization
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to
          • Define clear objective & audience for your SMM plan
          • Choose platforms for your SMM which aligns with objective and audience
          • Use social listening to manage online reputation
          • Understand competitor’s social media strategy through research
          • Develop social media content
          • Create an end-to-end SMM campaign calendar
          • Reach your audience through Organic and Paid Outreach
          Class 2

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to:
          • Define objective for your paid activation
          • Target and retarget your audience by using different Ad formats
          • Define attributes and metrics,and track them to understand the efficiency of paid activation
          • Develop content in collaborations with influencers
          • Use emergence of vernacular audience to your advantage
          • Use Memes, contests and hybrids for your paid activations
          • Plan and optimize your paid media plan
          • Use interesting tools like Social Blade, Fan page Karma and Popsters for your SMM campaign
          Tools you will master
          • Facebook Ads Manager - Online advertising platform, helps to reach the exact audience you are looking for
          Project
          In this project you will:
          • Run a real-time Facebook Ads Campaign for an upcoming Ed-tech Company
          WoW Factor
          Class will be conducted by an expert with deep experience in Digital Marketing & responsible for delivering on Brand & Performance Marketing objectives, handling over $3Mn budget.
          Create and execute an entire social media marketing and run paid campaigns on popular social media platforms
          Brand & Storytelling
          Week 5 - 6
          Concepts you will learn
          Drawing from Culture
          • What Culture
          • Why Culture
          • Its Impact on Brand Building
          Importance of Brand Purpose
          • The enemy for every brand
          • Brand Belief
          • Brand Value, Proposition, POV & Purpose
          Introduction to Branding & storytelling
          • Branding and its importance
          • Storytelling Process and its importance
          • Relationship between branding and marketing
          • Understanding brand identity and image
          • Brand Positioning Basics
          Brand Engagement Strategy
          • Brand Engagement Basics
          • Conducting brand audit
          • Setting the objectives and KPIs
          • Selecting media and channel mix
          Marketing Communication
          • Marketing Communication Basics
          • Marketing Communication – Formal, Informal, Vertical, & Horizontal Channels
          • Advertising Vs. Other Forms of Mass Communications
          • Process & Tools of Marketing Communication
          • AIDA Communication Model & its evolution
          • Integrated Marketing Communication (IMC)
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to
          • Learn why & how to define your Brand's Purpose
          • Understand the process of Branding & Storytelling
          • Design Brand Engagement Strategies & conduct brand audits
          • Master Integrated Marketing Communication methods
          Project
          In this project you will:
          • Create Brand Storytelling in a fragmented media world
          • Understand Audience x Channel Interactions
          • Create an Engagement Strategy & Custom Messaging
          • Build Brand Narratives & define their key principles
          WoW Factor
          Class will be conducted by an expert with 14 years of experience in creating Brand & Content Strategy along with building problem-solving interventions
          Create a unique Value Proposition, build Brand Identity & Image and drive Brand Engagement & track the performance
          No Code Website Building
          Week 6 - 7
          Concepts you will learn
          • Introduction and Importance of Website Designing
          • Why are websites required for a business?
          • History of website building (html, php,...)
          • No-code website Building: Introduction
          • Fundamentals of website building
          • Tools of no code website building
          • Elementor
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to
          • Learn website and page structuring
          • Master the art of Page Styling
          • Create a features specific to e-commerce websites
          • Create features specific to content websites
          • Understand the nuances of hosting your website
          • Drive engagement from your website
          Tools you will master
          • Elementor - Drag & drop website builder empowers professionals to edit and style WordPress websites visually, eliminating the need to write code
          Project
          In this project you will
          • Create the landing page design aligned to business objectives
          • Build the design using components available
          • Implement the CTAs at correct locations
          • Host your website and go live
          WoW Factor
          Class will be conducted by 360° Digital Marketer, having experience in designing & conducting Digital Marketing Webinars & Live Demo Sessions for many organization
          Create a unique landing page design aligned to business objectives by using different available components
          Content Marketing
          Week 7 - 8
          Concepts you will learn
          • Importance of Content Marketing
          • Understanding who your target audience
          • Understanding Customer Persona
          • Content and the Customer Journey Analysis
          • Understanding Content Creation Framework
          • Understanding Channel Strategy
          • Creating a consistent and targeted editorial/ content calendar
          • Analyzing Content Marketing Metrics of Success
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to:
          • Understand who is your TG and what do they care about
          • Create Customer Personas : Decision making & Influencer personas
          • Incorporate content with different consumer journey stages (discovery, awareness, consideration (research, expertise and advocacy), purchase, post purchase retention, advocacy etc.)
          Class 2

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to:
          • Determines your choice of channels or your channel strategy
          • Create targeted editorial/ content calendar
          • Calculate Content Marketing Metrics
          • Use Canva to create social media graphics, posters and other visual content
          • Use Buffer to schedule posts and track the performance of your content across different social media platforms
          Tools you will master
          • Canva - Graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content
          • Buffer - Tool that tells brand’s story and grows audience by publishing content and analyzing engagement
          Project
          In this project you will be:
          • Create a content marketing strategy for an upcoming product launch ofF&B company
          • Design Content creatives using Canva to implement the content marketing strategy
          • Build your content calendar using “Buffer” and track all performance as well
          WoW Factor
          Class will be conducted by an expert who has done content marketing for several years and is heading content marketing strategy for a leading OTT platform
          Understand in-depth different dimensions of content marketing such as calendar creation, platform strategy & ROI measurement. Learn tools like Canva, Buffer to run an end-to-end content marketing campaign
          Email and Newsletter Marketing
          Week 8 - 9
          Concepts you will learn
          • Elements & Importance of Email Marketing
          • Contact Management and Segmentation
          • Selection Of right sets of Data for campaign
          • Email Marketing strategy
          • Email Deliverability
          • Email Marketing Framework
          • Design & Content of Marketing Email
          • Execution of Email marketing plan
          • Analysis of Email marketing plan
          • Testing Marketing Email
          • Email Automation
          • Newsletter Marketing
          • Importance of Lead Nurturing
          • Lead Qualification Framework
          • Leads funnel analysis
          • MailChimp
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to:
          • Develop an email Marketing strategy that aligns with your business goals
          • Design & create content for your Email Marketing Class Participation
          • Track sign-up rate, open rate, CTR, Bounce rate and unsubscribers
          • Nurture your leads across different parts of sales funnel
          • Use MailChimp for Email Marketing Campaign
          Tools you will master
          • MailChimp- Marketing automation platform and email marketing service
          • sendinblue- SaaS solution for relationship marketing
          Project
          In this project you will be:
          • Launch an Email campaign using Sendinblue for an upcoming B2B company
          • Analyse Email Marketing Campaigns
          • Optimise Email Marketing Performance in real-time
          WoW Factor
          Class will be conducted by an expert with deep experience in developing multi-channel communication strategies through Social Media Marketing, Paid Marketing and Search Engine Optimization.
          Create and execute an end-to-end Email Marketing campaign including strategy, content creation & designing, leveraging tools and ROI measurement
          Marketing Analytics & Automation
          Week 9 - 10
          Concepts you will learn
          • Marketing Metrics and KPIs
          • Right KPIs to track
          • Customer Lifetime Value (CLV)
          • Customer Acquisition Cost (CAC)
          • Return of Investment (ROI)
          • Usage metrics: DAU(Daily Active Users),WAU (Weekly Active Users) & MAU(Monthly Active Users)
          • Marketing Analytics- overview and importance
          • Campaign Analytics & Testing - A/B & Multivariate tests
          • Web Analytics Basics
          • Deploying trackers on website
          • Segmentation & Targeting
          • Channel Evaluation (Attribution)
          • Popular Reports in Google Analytics: Audience, Acquisition & Behavior Reports
          • App Analytics Basics
          • Marketing Automation- overview and importance
          • Components of Marketing Automation
          • Application of Marketing Automation
          • Right time to invest in Marketing Automation
          • Myths about Marketing Automation
          • Predictions/Future for Marketing Technology
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to
          • Use right KPIs to track your campaign
          • Use Customer Lifetime Value (CLV) to decide target segment
          • Use Customer Acquisition Cost (CAC) to choose efficient Customer Acquisition channel Class Participation
          • Use Return of Investment (ROI) to understand the efficiency of marketing campaign , Class Participation
          • Track DAU, WAU & MAU of a website
          • Understand Campaign Analytics and, perform A/B and Multivariate test.
          Class 2

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to:
          • Deploy trackers trackers on website for web analytics
          • Do customer Segmentation & Targeting, Channel Evaluation or Attribution
          • Make Audience, Acquisition & Behavior Report using Google Analytics Class Participation
          • Understand and analyze Data from App usage
          • Understand & deploy Marketing Automation
          • Appreciate and adopt recent development in Marketing Technology
          Tools you will master
          • Google Analytics- Tracks and reports website traffic inside the Google Marketing Platform
          Project
          RFM Scoring (Excel):
          • In this project, you will score leads and target them with differentiated and personalized marketing strategies
          Marketing Metrics (Email ATC):
          • In this project, you will design a system that ensures that the customers are getting engaged with your email campaign
          Market Insights Case Study (Sample Data & Insights):
          • In this group project, you will analyze a customer survey data and come up with insights and actions for a marketer and present it in class
          WoW Factor
          Class will be conducted by an expert with 11+ years of experience which includes stints at Google, Tesco, Mu Sigma and Infosys, & have worn multiple hats from Analytics Manager to Digital Marketing Strategist and a Program Manager now
          Use common marketing KPIs & metrics, track and report website/app traffic for a marketing campaign
          Next-Gen Digital Marketing Techniques
          Week 10 - 11
          Concepts you will learn
          • Chatbots: Introduction and importance
          • Social Media Chatbots
          • How to include chatbots in your marketing program
          • Implementation of Chatbots
          • Gamification: Introduction and importance
          • Elements of Gamification
          • Content marketing & gamification
          • Implementation of Gamification
          • Artificial Intelligence: Introduction and importance
          • Components of AI in marketing and how it is evolving
          • Use of AI in marketing
          • AI platform selection
          • Benefits of leveraging AI in marketing
          • Challenges while using AI in marketing
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to
          • Leverage Chatbots for marketing
          • Understand Gamification and use them for marketing campaign
          • Learn how to use AI/Data Science in digital marketing campaign
          WoW Factor
          Class will be conducted by an expert associated with Digital Campaign development and execution for Digital Channels including Website, Social Media, Influencers, Media etc for customer awareness, acquisition and retention efforts
          Master must-know concepts of Next-Gen Digital Marketing techniques like Chatbots, Gamification and Artificial Intelligence
          Digital Marketing Strategy
          Week 11 - 12
          Concepts you will learn
          • Job v/s Freelancing
          • Digital marketing portfolio Analysis
          • Digital marketing pitch creation
          • Communicate your value to your client in terms of deliverables, Costing, Media Planning
          • Media planning
          • Digital Marketing Audit/Website Audit
          • Digital Marketing Structuring, Pricing, Reporting & Insights
          Learning Outcome
          Class 1

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to
          • Understand merits and demerits of Job v/s Freelancing
          • Create a digital marketing portfolio
          • Learn how to approach prospects on LinkedIn v/s Other Channels
          • Know how to attract prospects ( Inbound v/s Outbound strategy
          • Know how to get your first client
          • Create your digital marketing pitch
          • Learn how to communicate your value to your client in terms of deliverables, Costing, Media Planning
          Class 2

          Quiz

          Case Study

          Class Participation

          After this class, you will be able to:
          • Create a media plan based on your client's budget and current resources
          • Perform Digital Marketing Audit (including Website Audit)
          • Structure your Digital Marketing Services (Agency)
          • Learn how to price Digital Marketing Services (Agency and Freelancers)
          • Learn about Digital Marketing Reporting & Insights
          Tools you will master
          • Hubspot - Leading growth marketing platform with thousands of customers around the world. Its software is composed of the Marketing Hub, Sales Hub etc.
          • Google Tag Manager - Manages tags (such as measurement and marketing optimization JavaScript tags) on your site
          • Google Trends - Analyzes the popularity of top search queries in Google Search across various regions and languages
          Project
          In this project you will be
          • Formulate a digital marketing strategy on behalf of an agency for a client
          • Create pitches that will test your entire knowledge of tools, technologies, frameworks, and classroom discussion and will enable you to prepare digital marketing strategies in the shortest amount of time that actually work and produces business results
          WoW Factor
          Class will be conducted by an expert who has donned many hats as a Strategist, Designer, Account Manager and most importantly as a Marketer. He loves solving complex marketing problems, carry deep interest in customer psychology and consumer behaviour in new-age digital space
          Create and execute a Digital Marketing strategy with detailed tactics, strategic deliverables, media plans, charts, graphs, and costing

          Earn your Certificate of Achievement

          This certificate will be proof that you have taken a big step in mastering the domain by completing our comprehensive Masters program.

          Strengthen your resume, share your achievement & set yourself for an accelerated growth.

          Design Illustration

          Learner Profile

          AntWak Digital Marketing course brings professionals and graduates from a variety of backgrounds, enhancing the diversity of the cohort

          Design Illustration

          Learner Testimonials

          AntWak strives to build a community of happy learners & future leaders
          Antwak is truly a huge learning curve for me! It’s not just a course, but rather a pathway to growth. The mentors here treat us like parents; they nurture us, provide endless learning & take our feedback to implement it at every step of the way.
          Sujata SetiaEntrepreneur | PhotographerWATCH

          Why is AntWak the right choice for you?

          Offline Training Institutes
          Online Edtech Companies
          Powered by Real Professionals from Top Brands
          Primarily driven by Academicians
          Driven by Academicians or tie-ups with institutes with few industry lecturers
          All classes designed & delivered by real professionals suited for each competency
          Extensive Live Classes
          In-class program with no proper learning tech
          Learning mainly self-paced with low interactions
          ✓✓
          100+ hours of Live, Immersive classes
          Deep-focus on holistic development to crack your dream interview
          Mostly not available
          1-2 sessions of CV prep & mock interviews
          ✓✓
          20+ hours of support on Soft skills, CV prep & mock interviews
          Recognition beyond certificate
          Program level certificate
          Program level certificate
          ✓✓
          Program level certificate + Skill based Rating by Senior Professionals - embed into your CV

          Holistic career services & support

          Career Coach
          In-depth help on CV review, Linkedin readiness and interview prep
          Experienced Mentors
          1-1 mentorship & Live sessions with mentors who have traversed similar journeys
          Industry Introductions
          Personalized intros & referrals to our community of mentors & hiring partners

          FAQ

          Who is this Digital Marketing online course for?
          This course is suitable for
          1. Recent Graduates or Final Year Graduation Students
          2. Working professional with overall less than 2 years of experience and wants to transition into Digital Marketing
          Will I be able to complete this program alongside my full time job?
          Yes. The program is designed keeping in mind rigorous schedule of both student and mentors. The core curriculum will be covered over the weekends (1 class of 2 hour on Saturday and 2 classes of 2 hour each on Sunday). However, students will be given assignment and pre-reads which they suppose to cover over the weekdays so that they can make most of industry experts time on weekend.
          Overall time commitment of 14-16 hours/week will suffice. Also, community events such as AMA, fireside chat and guest speakers will happen in the evenings on a regular basis. You get to pick what you want to attend.
          How much will the course cost overall?
          Pay After Placement Model: The Candidate will pay a part of the fee upfront at the time of joining the program (Rs 49,999 incl GST) and will pay the remaining fee post placement (Rs 70,000 or 15% of CTC for 15 months, whichever is lower)
          Is there EMI option available?
          Yes, there are 4 month and 6 month EMI options available at zero interest cost.
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