Role: Email Marketing Specialist
We are looking for a dynamic and creative CRM Marketing Specialist to join our team in Cairo/Bangalore who will be reporting to our CRM & Localization Manager, MENA. You’ll have a deep understanding of what our customer wants and facilitate their travel planning journey.
At Wego, CRM stands at the intersection of our product and our users. The scope of CRM includes onboarding new users, making new feature announcements, showcasing ongoing promotions, sending booking confirmation notifications, giving recommendations to users, and spreading Travel news from around the world through newsletters. Being Wego’s channel to communicate with its users, it is given that it should be fast and innovative.
- Builds and manages email campaigns
- Manage and build an overall email marketing strategy
- Code and design various email templates
- Increase email subscriptions
- Segment lists based on behaviors like past email engagement and website interactions
- Develop and execute integrated, strategic lifecycle programs, that drives user engagement and retention
- Manage and optimize User communications channels tools (e.g. Push, in-app / SMS / Email) to enable the efficient and effective delivery of communications to targeted audiences
- Automate communication through CRM tools and work with products team to configure triggers
- Conduct A/B & experiment tests to optimize campaign engagement using variations of trigger, content, and frequency
- Analyze campaigns to increase engagement and conversion, ongoing optimization.
- Support Marketing initiatives to achieve engagement and CRM Excellence in markets
- Develop and execute the seasonal calendar campaigns across all CRM channels
- Work closely with the Data, Product, creative, and marketing teams
- Create regular reports on campaigns, lifecycle program performance
- Content responsibilities include assisting in uploading content and creating collections and app content.
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