What is Programmatic advertising in Digital Marketing?

Programmatic advertising is about automatically buying and selling online advertisements. It does not matter how creative an ad is, placing it correctly to the right targeted audience is the only way it can be effective. Hence, buying the best ad space at the best price & selecting the right target audience, is the key thing.

The whole process of Programmatic advertising includes two parties:

  1. Advertisers who buy the ad space online
  2. Publishers, who own the digital space and are willing to sell

Programmatic advertising uses algorithmic software that operates the sale and placement of digital ad impressions via ad exchange platforms in a fraction of a second. It also includes traffic data and online targeting methods to give out impressions more precisely and at scale, hence a better return in investment for both parties.


Programmatic advertising

The process of Programmatic ads in summary:

  1. A person clicks on a website
  2. The website owner puts the ad impression up for auction
  3. Advertisers offer bids for the impression
  4. The highest bidder wins the ad impression
  5. The ad is served on the website to the users
  6. The user hopefully clicks on the ad and converts

All the steps above happen instantly, if the user, who clicked on the ad is a strong potential customer, which is calculated based on their surfing data history and online profile, the bid served for your impression will become higher. Watch AntWak video on programmatic ads to know more.

Do read our other blogs on digital marketing here!

6 Responses

  1. Genuinely no matter if someone doesn’t understand then its up to other viewers that they will assist, so here it takes place.

  2. I was very pleased to uncover this page. I need to to thank you for your time
    just for this fantastic read!! I definitely savored every part of
    it and I have you book-marked to check out new stuff on your site.

  3. Hello there, You have done an incredible job.
    I will certainly digg it and personally recommend to my friends.
    I am sure they’ll be benefited from this web site. asmr 0mniartist

  4. I have read your content and found very effective programmatic advertising content. Programmatic advertising is about automatically buying and selling online advertising. Do you want to publish and advertise your ads then you can also explore the platform Adapex.

  5. Hi, I do believe this is an excellent website. I stumbledupon it 😉 I will return yet again since i have book-marked it.
    Money and freedom is the greatest way to change, may you be rich and continue to help others.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fitter mind in a fitter body



Project Management of a Data Science project