A digital marketing strategy helps you to gain engagement on your website. It helps you to grow your business online. It is the series of steps or planning that uses an online process to achieve various goals. Those online channels can be owned, paid and earned media.
Create a Digital Marketing Strategy in four easy steps:
Target audience: Knowing your target audience should be in the primary steps. Your strategy won’t be successful if you don’t know your target audience well. The best way to know them is to create a category where you define your audience. Here assumptions won’t work, you need to do research.
Setting your Goal: Setting up your goal plays an important role. Without knowing what you want to achieve, you can’t set up a strategy. Plan your goal in a S.M.A.R.T. way. S.M.A.R.T. stands for: Specific, Measurable, Attainable, Relevant, Timely.
Analyze your present online marketing strategy: To improve it you need to know its functionality. It has three types of media – Earned media, Owned media and Paid media.
Types of media channels:
Earned media: This is the media that is free for your business. You get publicity from any other non-paid source. The content is written about your business or any type of discussion, which you didn’t create.
Owned media: You own or you created this is the media, like blogs, websites, pictures, and social media accounts Owned media helps a lot to gain engagement on your site.
Paid media: Name says it all, this form of media is based on payment like advertising and promotions.
Know your Budget: It’s always better to know how much to spend on your digital marketing strategy. Exceeding your budget might affect your business. It’s better to fix a budget for a campaign. This ensures how much to spend on each campaign. It is always better to limit your resources and budget together.
Read our other blogs on Digital Marketing Digital Marketing: What does the profession demand?